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New FJ Project will Mobilize Rural Latinos against HIV, Promote Healthy Communities

Newsletters - Fall 2009 Newsletter

Farmworker Justice is launching a new project that will train lay health educators in rural areas to promote awareness of HIV and other health issues in their communities. Our new project is based on a model of community education called promotores de salud. Promotores programs train people to disseminate health-promotion messages in their communities.

FJ has utilized and supported promotores programs for many years. We work with agencies to train their promotores, have written an award-winning promotores de salud training manual, and done numerous presentations on the benefits of this model for HIV prevention. In this new project, our focus will be community mobilization through promotores de salud, and will specifically target rural Latino communities.

Over the next 4 years we will:

  • examine current promotores de salud models to establish a Best Practices guide;
  • develop a curriculum to help organizations train promotores to mobilize their communities around HIV prevention;
  • create a coalition made up of promotores, community organizations, health departments, local officials, the CDC, and others, to foster the sharing of ideas and practices on HIV prevention.
  • Provide one-on-one technical assistance to organizations wishing to mobilize their communities to prevent HIV using promotores de salud; and,
  • Host webcasts and trainings to help rural organizations better serve their Latino constituents through customized HIV prevention programs.

We will collaborate with the Hispanic Communications Network (HCN) on this project to train organizations to use the media as a tool for community mobilization againstHIV/AIDS. Using a blend of traditional media outlets including print, television, internet, and radio, HCN provides Spanish-language programming on health, science, home ownership, immigration, financial literacy, and the environment. FJ is excited to embark on this new journey and collaborate with organizations throughout the U.S. to reduce the spread of HIV/AIDS.